Market research, strategy, and planning

I’ll start by gaining a fresh perspective on your business and the market in which it operates. By conducting detailed market research and competitor analysis, I can help you identify your unique position and map out the best path forward. Together, we’ll craft a strategic marketing plan tailored to your objectives, designed to drive measurable results and grow your business.

I’ll work with you to:

• Understand your target markets and define your USPs

• Create a marketing strategy that supports your business goals

• Develop a clear action plan with measurable performance metrics

Build a website that works as hard as you do

Your website is often the first impression potential customers have of your business. I help small businesses create professional, user-friendly websites that build credibility, enhance the customer experience, and generate enquiries.

Whether you’re launching a new website, or looking to strengthen an existing one, I’ll work closely with you to create a website that reflects your brand and supports your business goals. Every website is designed to be easy to navigate, fully responsive across devices, and focused on encouraging visitors to take action.

From planning site structure and refining messaging to creating engaging content and improving the customer journey, I can support you throughout the process.

My website development services include:

• Website planning and site structure

• User experience and customer journey reviews

• Website copywriting and content creation

• WordPress, Squarespace, and Wix website development

• Mobile-responsive design

• SEO-friendly content and website foundations

• Lead generation and enquiry form integration

• Blog and case study creation

• Website updates and ongoing support

Create a website that not only looks professional but helps turn visitors into customers.

End-to-end campaign management

I’ll support you in delivering marketing campaigns that generate leads, build brand awareness, drive sales, and foster customer loyalty. From campaign strategy and execution to performance monitoring, I’ll ensure your marketing efforts are aligned with your business objectives and budget.

My campaign services include:

• Reviewing existing customer acquisition, engagement, and retention activity

• Creating a campaign plan defining objectives, core messaging, channels, key deliverables and an action plan

• Creating campaign assets

• Analysing and optimising campaign performance

Custom content plans for effective audience engagement

Content is key to building lasting relationships with your audience. I create tailored content strategies that help you connect with your audience across social media, email marketing, blogs, case studies, and website content.

Services include:

• Developing content calendars for consistency and alignment

• Producing engaging social media posts, newsletters, and blogs

• Writing compelling articles and case studies to drive website traffic and boost SEO

Compelling stories that resonate with your audience

Great copywriting is about more than just words - it’s about telling stories that build a connection with your audience. Whether it’s for your website, marketing materials, or award submissions, I craft authentic, engaging content that reflects your brand’s values and appeals to your target audience.

I offer:

• Website and brochure copywriting that communicates your brand effectively

• Crafting case studies, award entries, and press releases to showcase your success

• Storytelling that conveys your company’s impact, values, and vision

Design that makes an impact

Effective design is crucial for creating a lasting impression. Whether it’s refreshing your brand’s look or developing new marketing collateral, we help you create visually compelling materials that reflect your company’s identity and stand out in a competitive market.

Our design services include:

• Re-imagining your brand identity, logos, and corporate templates

• Designing marketing collateral, from brochures to social media posts

• Creating pitch decks and presentations that leave a lasting impact